A warm welcome from NetStairs® team
The spring of 2000 birthed a dream of delivering an intelligent media middleware - oh to empower content without restriction.
Dreams still come true.
Today, we´ve defined and built an intelligent middleware beyond our wildest dreams that does the above and much more!
So why the entire hubbub? Understanding that Macromedia Flash was almost unknown a few years ago and today Adobe´s Flash continues spicing up web life via animation & video - means Flash is here to stay. Furthermore all of Microsoft´s mighty influence over most PC, laptops, and mobile devices shouldn´t be taken lightly. Now add Real Network´s innovative Helix, followed by Apple´s Quick Time, MPEG series, and 3Gpp, and you´ve got media format based standards pretty well defined.
With all this in mind, most mobile devices resort to one media player (Mac´s usual default media player being Quick Time); but there can be several installed players on PC, laptops, and corporate workstations. Result: a guessing game - media delivery´s left wondering what the viewer uses for his or her mobile device player.
Complicated? Yep.
Add to this complexity a world of mobile content becoming increasingly territorial, consumers constantly changing brands & network carriers, then take a projected 1.1 billion expected mobile sales worldwide and what do you get?
Opportunity:
Knock-knocking opportunity for media and content providers, who can reach and deliver content without restrictions, is at our door.
NetStairs´ IV~8® just opened that door - an intelligent middleware platform designed to power up a single server or cluster of servers with universal viewing access regardless of media player device. IV~8® plays on popular CDN, building a more dynamic online experience. And with optional modular additions, IV~8® empowers content viewing on mobile and desktop devices seamlessly.
Packed with features founded on many variables such as delivery bandwidth and viewing experience, IV~8® comes modular offering a greater level of flexibility. Though IV~8® starts with a conversion server, integrated desktop conversion utilities are available for volume license (per seat) - ideal for desktop capture and online intra and internet podcasting distribution.
Now add NetStairs® Social Networking Live™ (NS/SNL), the powerful, easy to use Flash® interactive live platform where corporations could build "YouTube® Live" and IP TV like sites and you´re at ground zero for the next generation of real time live, interactive and online branded corporate media broadcasting experience. IV~8® helps you build campaigns via SMS video messages derived from hosted media. Powerfully put - NS/SNL™ and IV~8® help companies build Cybermercial® video email campaigns.
FlexiView® is a built-in feature that helps you optimize your online viewer experience. It is done through a sophisticated algorithm that automatically computes best viewing size.
But we´ve only cracked the IV~8® door open. The IV~8® Wizard throws workflow wide open for automated, seamless content conversion and upload, all with minimum intervention. Once your content´s connected, converted and hosted on user assigned IV~8® folders, then web script gets written and sent to content management members via email - it´s a painless way to update sites with media content.
From a single server to building server farms, the all-in-one IV~8® media streaming server is designed to empower content with any user device - independence and simplicity.
Furthermore, IV~8® is designed for content monetization. Content residing on IV~8® may be tracked with an online 3D dashboard without violating viewers privacy - all the while providing insightful knowledge about viewers.
IV~8® serves is ideal with CDN enabler while offering greater capabilities especially when it comes to deployment and programming integration (media and application integration). And, IV~8® is ideal for media delivery deployment where media no longer need face limitations. Embracing Internet as an inexpensive alternative for content delivery (unlike satellite and cable), IV~8® may employ one or more media codec. Content can now be delivered to Mobile and IP TV viewers without discrimination, efficiently and affordably all the while maximizing placement.
With IP TV being embraced, content and social brands are becoming an integral part of corporate culture. Web content presence and delivery, therefore, portrays the all-powerful corporate image. IV~8® media servers can provide push-pull unicast content delivery particularly when installed on CDN. As network independent middleware platform encompassing industry standards and factory installed media formats, no plug in is required. Supported codec are founded on industry supplied Microsoft, Adobe, Apple, MPEG, 3G PP and Real require no plug-ins. IV~8® may be integrated into CRM (Customer Relationship Management) and CMS (Content Management System).
With viewer expectations constantly evolving, so too should the corporate web presence - delivering a greater level of user experience with imaginative content.
